The Beginning

Senco Gold and Diamonds is a company with more than 80 years of legacy. It was founded in Dacca in 1938, by late Sri M.C Sen, who started it as Senco Jewellers. After M.C Sen the company passed on to his sons. His son, Mr. Prabhat Chand Sen, started his own store in Bowbazar, and gradually made way for 2 more branches. In 1979, his son, Mr. Shaankar Sen, stepped in and helped the family business to grow.

The Visionaries

With over 35 years of experience in the industry, Mr. Shaankar Sen became a pioneer in the business and created the brand Senco Gold. As a pioneer and visionary, he initiated the franchisee model along with the company-owned store to reach out to more customers and then began company’s journey towards growth. Under his leadership, Senco Gold began the golden journey for all their stakeholders.
After finishing his MBA from IMT Ghaziabad in 2007, Suvankar Sen (Son of Shaankar Sen) joined the family business. With Shaankar Sen’s experience and Suvankar’s youthful disposition, the company experienced sustained growth. In the last decade, Senco Gold and Diamonds has left a lasting impression in the minds of young consumers along with their old loyalists. What used to be 12 stores has expanded to over 87 booming showrooms across India. Today, it is one of the fastest growing jewellery companies in India.

The Geographical Spread

The company spans across Bengal with its headquarter in Kolkata, and covers a pan-India customer base. Besides conducting business with retail stores in Delhi NCR, Mumbai, Bengaluru, Bihar, Orissa, Jharkhand, Assam, UP, MP, and Raipur, Senco Gold & Diamonds exports gold and diamond jewellery to the Middle East, Singapore, UK, and the USA.

The Pillars Of Strength

Senco Gold and Diamonds caters to a diverse category of consumers through various digital platforms. Their online and offline stores offer over 1,50,000 options of jewellery. The company believes in superior customer service and strives towards excellence vis-a-vis production, designing, and customer experience.

Guiding Philosophies

Transparency, honesty, and integrity serve as the three main pillars of Senco Gold & Diamonds.


To  be  one  of  the most  reputed  organizations  promoting  handcrafted  products  across  the  world, preserving  art  and  creativity  through  our  merchandise,  and  aiding  the  growth and happiness   of  all  our  stakeholders.


  • Delivering quality products at reasonable prices.
  • Satisfying the aesthetic demands of customers with artistic designs.
  • Providing instalment schemes in the purchase of jewellery to build a clientele across every stratum of society.
  • Providing exchange and buy-back-schemes in order to make the customers updated with the latest fashion trends.
  • Serving adequate value for money.

The Kolkata Karigari - Art Of Jewellery

The strength of the brand lies in the meticulous craftsmanship of our Bengali karigars. Bengal is known for its art, culture, and craftsmanship. It is home to the best karigars in India. At Senco Gold & Diamonds, we have handpicked the finest karigars from around Bengal, so that they can craft exquisite pieces of affordable luxuries for you.