Senco Gold and Diamonds is a brand owned by Senco Gold Limited (‘the Company’) having a legacy of over five decades. Our company was originally incorporated as Senco Gold Private Limited on August 22, 1994, in Kolkata, West Bengal, under the provisions of the Companies Act, 1956.
Later, in order to expand its activities in the field of the jewelry business, the Company was converted to a public limited company in August 2007 with the name Senco Gold Limited.
Subsequently, pursuant to a resolution passed at a meeting of the Board of Directors held on June 27, 2007, and a special resolution of the shareholders at the EGM held on August 8, 2007, the name of the company was changed to Senco Gold Limited, resulting in its conversion into a public limited company. A fresh certificate of incorporation dated August 31, 2007, consequent to the change of name, was issued by the Registrar of Companies, West Bengal. The Company was converted to a public limited company in order to expand its activities in the field of the jewelry business.
Our Founder Chairman was Late Shri Shankar Sen. He was associated with the Company since its inception and had over three decades of experience in the jewelry industry.
Shri Suvankar Sen, aged 38 years, is a Whole Time Director designated as Managing Director and Chief Executive Officer of our Company. He holds a degree in Bachelor of Science in economics from the University of Calcutta. He also holds a post-graduate diploma in business management from the Institute of Management & Technology, Ghaziabad. He has been associated with the Company since 2005 and has over 16 years of experience in the jewelry industry. He has been awarded the “XIA Business Leader of The Year” in 2018 by SXC Calcutta Alumni Association, South Chapter.
Presently the Company has its presence across 13 Indian states, having 130 showrooms.
Actual craftsmanship lies in the ideas and creativity of a karigar. We emphasize intricate designs and curate them in the most desired way. A significant portion of the manufacturing of our jewelry is carried out by over many experienced karigars across the nation. The karigars associated with our Company are renowned for their artistic work and finesse in carving and processing plain gold, studded gold, platinum and diamond and polki ornaments. Our strength lies in heavy bridal and light-weight gold jewelry products. The craftsmanship of our karigars is well-known for intricate filigree work with thin gold wires and small beads, known as nakashi workmanship with etching and curving in gold.
Our Company works consistently towards providing an Omni channel experience both in-showroom as well as through our websites complementing our ability to reach customers. In addition to physical showrooms, we have also adopted a “Phy-gital” model. To ensure that we reach geographies beyond our physical showrooms, we intend to continue building a brand presence in the country through available e-commerce and online channels, including continued and seamless customer experience for online and offline sales through our websites, mobile, chatbots, our mobile application and the Showrooms. Towards this end, we continuously invest in technology with a view to complementing our physical Showroom presence with our digital presence.
West Bengal is a prominent jewellery manufacturing hub in east India, reputed for lightweight and handmade jewellery. The karigars of the state are skilled and known for their craftsmanship. Apart from catering to jewellery demand in the state, jewellery manufacturers from this region also cater to neighbouring states and other parts of the country. It is also one of the major gold and diamond jewellery exporting regions in India.
One of our key strengths lies in the craftsmanship of our Bengali Karigars. The manufacturing of our jewellery is carried out by extremely experienced Karigars in Kolkata who sincerely create beautiful designs like filigree, meenakari, polki, jadau, temple jewellery and many more unique designs. Our presence in West Bengal allows us to access quality craftsmen, who have been working with our Company for a number of years.
You name it and we have it. Starting from traditional design to contemporary designed jewellery, Senco Gold and Diamonds is aimed at making its impression through all the chores of the vicinity. Our products represent designs from a wide range of cultures from traditional Indian design to Indo-western and Western designs. We have been consistently in the league of most trusted jewellery brands and have improved our ranking from 4th most trusted jewellery brand by TRA’s Brand Trust Report 2017 to 2nd most trusted jewellery brand by TRA’s Brand Trust Report 2020. We offer a wide variety of jewellery options, including rings, earrings, pendants, bracelets, necklaces, chains and bangles. We offer our products across a wide range of price points- Rs 5000- Rs 5 lacs. Kolkata craftsmanship, and in particular that of our Karigars is known for intricate filigree work and meticulous workmanship with thin gold wires and small beads on our jewellery pieces.