The Old Jewellery Exchange Programme ("Programme") offered by Senco Gold & Diamonds ("Senco") enables customers to exchange eligible jewellery against the purchase of new jewellery from participating Senco Gold & Diamonds showrooms, subject to the following Terms & Conditions.
1.1 The Programme is available only at participating Senco Gold & Diamonds showrooms.
1.2 Gold jewellery, Gold Coins, Gold Bars, Diamond Jewellery, Platinum Jewellery, Silver Articles, Polki Jewellery and Colour Stone Jewellery purchased from Senco or other jewellers may be accepted for exchange, subject to Senco's prevailing Old Jewellery Exchange Policy.
1.3 Acceptance of any article under this Programme shall be at the sole discretion of Senco Gold & Diamonds.
2.1 Every article submitted for exchange shall undergo purity verification using approved testing methods.
2.2 Where required, Senco reserves the right to melt the jewellery or use any other approved testing method to determine the actual purity and recoverable precious metal content.
2.3 The purity determined by Senco shall be final for valuation purposes.
3.1 Hallmarked Gold Jewellery
● Senco Hallmarked Gold Jewellery from 9K to 24K is eligible for exchange.
● Senco Hallmarked 22K Gold Jewellery shall be valued at the prevailing 22K gold rate, subject to purity verification.
● Senco Hallmarked 9K Gold Jewellery shall receive 100% of the prevailing 9K gold value, subject to purity verification and the prevailing Senco Old Jewellery Exchange Policy.
3.2 Non-Hallmarked Gold Jewellery
● Eligible Non-Hallmarked Senco Gold Jewellery shall be valued based on the verified purity and Senco's prevailing valuation policy.
Gold jewellery purchased from jewellers other than Senco shall be valued based on the verified Karat (K) purity and Senco's prevailing Old Jewellery Exchange Policy.
4.1 22K Gold Jewellery
● 22K Gold Jewellery shall be valued based on the prevailing 22K gold rate after purity verification.
4.2 14K to Below 22K Gold Jewellery
● Gold Jewellery ranging from 14K to below 22K shall be valued based on the verified purity and Senco's prevailing valuation methodology.
4.3 Below 14K Gold Jewellery
● Gold Jewellery below 14K shall be subject to applicable deductions, including melting loss wherever applicable, before determining the exchange value.
4.4 9K Gold Jewellery
● 9K Gold Jewellery purchased from brands other than Senco shall not be valued in the same manner as Senco Hallmarked 9K Gold Jewellery.
● Such jewellery shall be valued based on its verified purity and Senco's prevailing Old Jewellery Exchange Policy.
5.1 Senco Gold Coins & Gold Bars
● Senco Gold Coins and Gold Bars are eligible for exchange in accordance with the prevailing Senco Exchange Policy.
5.2 Gold Coins & Gold Bars from Other Brands
● Gold Coins and Gold Bars purchased from other jewellers may also be accepted after purity verification and shall be valued as per Senco's prevailing policy.
6.1 Senco Diamond Jewellery shall be valued based on:
● Verified gold value;
● Diamond valuation; and
● Senco's prevailing exchange policy.
6.2 Customers are advised to carry the original Purchase Invoice and Product Certificate for faster valuation.
6.3 In the absence of supporting documents, Senco may refer the jewellery for detailed evaluation before confirming the exchange value.
7.1 Eligible Polki Jewellery shall be valued separately for:
● Gold value; and
● Polki stone value.
7.2 Original Purchase Invoice and Product Certificate may be required.
8.1 Colour Stone Jewellery shall be evaluated separately for:
● Precious metal content; and
● Stone value.
8.2 Original Purchase Invoice may be required.
Eligible Platinum Jewellery may be accepted for exchange in accordance with Senco's prevailing Platinum Exchange Policy.
Eligible Silver Coins, Silver Bars, Silver Utensils and other Silver Articles may be accepted under Senco's prevailing Silver Exchange Policy.
11.1 The exchange value shall be adjusted only against the purchase of eligible new jewellery from Senco Gold & Diamonds.
11.2 Cash refunds shall be governed by Senco's prevailing refund policy and applicable statutory regulations.
The prevailing metal rate applicable at the respective Senco Gold & Diamonds showroom on the date and time of the transaction shall be considered for valuation.
Customers may be required to provide:
● Valid Government-issued Photo Identification.
● PAN Card, wherever applicable.
● Original Purchase Invoice (where available).
● Product Certificate (where applicable).
Failure to provide the required documents may delay or impact the valuation process.
14.1 Any valuation displayed online, communicated over telephone, advertisements, promotional material, or any digital platform is indicative only.
14.2 The actual and final exchange value shall be determined and communicated exclusively at the Senco Gold & Diamonds showroom after physical inspection, purity verification, weight assessment and evaluation of the jewellery.
14.3 The final valuation shall be carried out strictly in accordance with Senco's prevailing Old Jewellery Exchange Policy.
14.4 The decision of Senco Gold & Diamonds regarding purity, eligibility, valuation, deductions and acceptance shall be final and binding.
Senco Gold & Diamonds reserves the right to refuse any exchange request if:
● Purity cannot be established.
● Jewellery is found to be counterfeit, altered or tampered with.
● Ownership cannot reasonably be established.
● Mandatory documentation is unavailable, wherever applicable.
● The transaction does not comply with applicable laws, regulatory requirements or company policies.
Senco Gold & Diamonds reserves the right to amend, modify, suspend or withdraw the Old Jewellery Exchange Programme or any part of these Terms & Conditions at any time without prior notice.
These Terms & Conditions shall be governed by the laws of India.
Any dispute arising out of or relating to this Programme shall be subject to the exclusive jurisdiction of the competent courts having jurisdiction over the registered office of Senco Gold & Diamonds.
● Participation in the Old Jewellery Exchange Programme constitutes acceptance of these Terms & Conditions.
● The exchange value communicated before physical inspection is indicative only.
● The actual and final exchange value shall be determined and communicated only at the Senco Gold & Diamonds showroom after purity verification, weight assessment and evaluation of the jewellery.
● Senco Gold Jewellery and jewellery purchased from other brands are valued under different exchange methodologies as per Senco's prevailing Old Jewellery Exchange Policy.
● Senco Hallmarked 9K Gold Jewellery is eligible for 100% of the prevailing 9K gold value, subject to purity verification.
● Gold jewellery purchased from other jewellers shall be valued based on the applicable Karat category (22K, 14K to below 22K, Below 14K or 9K) and Senco's prevailing valuation policy.
● Gold Coins, Gold Bars, Diamond Jewellery, Platinum Jewellery, Silver Articles, Polki Jewellery and Colour Stone Jewellery are subject to separate valuation criteria under Senco's prevailing exchange policy.
● Senco Gold & Diamonds reserves the right to revise the Old Jewellery Exchange Policy and these Terms & Conditions without prior notice.